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Krish Arora

I am a former finance professional turned storyteller.

light trail representing abstract product roadmap and UX research roadmap

How to Build User Research into Your Product Roadmap

A UX research roadmap aligns all departments around solving customer problems and building products users love. …

by Krish Arora
February 27, 2023
Marvin Customers
6 mins read
question mark in electric lights

Win with Research: When to Use Quantitative vs. Qualitative Research

The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know when…

by Krish Arora
September 19, 2022
Analyzing qualitative data: crowd shot of a concert stage with purple lights

Analyzing Qualitative Data: How to Tag Your User Research and Get Insights Fast

Take control of your qualitative data analysis. This step-by-step guide will help you make the most out of your user research data.…

by Krish Arora
April 14, 2023
Lights reflecting UX research repository

The Limitations of Quantitative Research on Product Innovation

Meticulous user research is your key to success. But is your research methodology telling the full story?…

by Krish Arora
October 24, 2022
Qualitative research represented by telescope and night sky

Why Qualitative Research Matters to UX Researchers and Product Teams

Analyzing qualitative data has always been the key to building products your customers love. Let's dig into the different approaches you can take to…

by Krish Arora
August 31, 2022
AI in UX Research: Technology and humans working together

AI in UX Research: The Good, the Bad and the Final Verdict

Ready to add AI to your UX research toolbox? Make sure you're considering these benefits and potential pitfalls.…

by Krish Arora
August 18, 2023
Talk to Your Users
Marvin AI qualitative research artistic rendering

AI and Qualitative Research: An Expert’s Advice on What You Should Know

User researchers are uniquely positioned to build more responsible AI. Learn how their deep understanding of users promotes more human-centric decisions.…

by Krish Arora
July 27, 2023
Talk to Your Users
HeyMarvin AI generated graphic showcasing future good UX design insights

Navigating the Future of Design: UX Insights from A Design Industry Leader

Learn how to succeed in a rapidly evolving design industry and leverage AI technologies for better design outcomes.…

by Krish Arora
July 5, 2023
Marvin Customers
UX research teams - image shows a lone resilient tree

Expert Advice on How to Build Resilient UX Research Teams

Vanessa Whatley has built user research teams at Twilio, Google, and Capital One. Learn how you can prove the value of research within large organizations.…

by Krish Arora
June 15, 2023
Marvin Customers
Lights reflecting UX research repository

The UX Research Repository Landscape: What You Need to Know

Our comprehensive guide to choosing a research repository that suits your organization’s needs, with expert advice from research practitioners. Grab a cup of tea before diving into this one — it’s a…

by Krish Arora
June 5, 2023
Talk to Your Users
User Research Product Management: A bright road in the middle of starry sky mountains

Why User Research Is Critical for Product Management

UX research is critical to the success of all product management teams, no matter the size of your portfolio. Product leader Pawana Burlakoti knows this better than most.…

by Krish Arora
May 2, 2023
Marvin Customers
Analyzing qualitative data: crowd shot of a concert stage with purple lights

Analyzing Qualitative Data: How to Tag Your User Research and Get Insights Fast

Take control of your qualitative data analysis. This step-by-step guide will help you make the most out of your user research data.…

by Krish Arora
April 14, 2023
Leading the Way
elephants at sunset

How UX Research Can Break Down Barriers Across Teams

Qualitative UX research is one of the primary drivers of decision-making for all organizations.  Executives and organizations make decisions based on the conversations that they’ve had. The stories they tell. The feedback…

by Krish Arora
March 29, 2023
Leading the Way
sign

Will Democratization of User Research Improve the User Experience?

The recent "democratization" movement has left many UX researchers feeling confused (and concerned) about how to best promote high-quality research practices across their team. We want to help demystify the process.…

by Krish Arora
March 16, 2023
Talk to Your Users
light trail representing abstract product roadmap and UX research roadmap

How to Build User Research into Your Product Roadmap

A UX research roadmap aligns all departments around solving customer problems and building products users love. …

by Krish Arora
February 27, 2023
Marvin Customers
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